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What is The Best Time to Post on TikTok in 2024? Go Viral (Video)

TikTok is one of the most popular social media platforms in the world, with over a billion active users and millions of videos uploaded every day. But how can you make your video stand out from the crowd and go viral? One of the key factors that can influence your video’s performance is the time you post it. In this article, we will explore some of the best practices and tips for choosing the optimal time to post on TikTok in 2024.

Why does the time of posting matter?

The time of posting matters because it affects how many people will see your video and how likely they are to engage with it. TikTok’s algorithm uses various signals to rank and recommend videos to users, such as the video’s content, quality, hashtags, and user preferences. However, one of the most important signals is the video’s recency, or how fresh it is. The newer the video, the more likely it is to appear on the For You page, which is the main source of discovery and exposure for most TikTok users.

Therefore, posting your video at a time when your target audience is most active and receptive can increase your chances of getting more views, likes, comments, shares, and followers. Conversely, posting your video at a time when your audience is less active or distracted can reduce your video’s visibility and engagement.

How to find the best time to post on TikTok in 2024?

There is no definitive answer to the question of what is the best time to post on TikTok, as it depends on various factors, such as your niche, your location, your goals, and your audience’s behavior. However, there are some general guidelines and tools that can help you find the optimal time for your specific situation. Here are some steps you can follow to determine the best time to post on TikTok in 2024: Tech Demis

1. Switch to a Pro account

The first step is to switch to a Pro account, which is a free feature that TikTok offers to all users who want to access more advanced features and analytics. To switch to a Pro account, go to your profile, tap the three dots, choose “Manage account”, and select “Switch to Pro account”. You will then be able to choose your account category (such as Creator or Business) and your primary content category (such as Entertainment, Education, or Lifestyle).

2. Analyze your TikTok analytics

The next step is to analyze your TikTok analytics, which are available in the Creator tools section of your profile. TikTok analytics provide you with valuable insights into your account performance, your video performance, and your audience demographics and behavior. You can use these insights to optimize your content strategy and identify the best time to post on TikTok.

The most relevant section for finding the best time to post is the Followers tab, which shows you the following information:

  • Your follower count and growth over time
  • Your follower gender distribution and top territories
  • Your follower activity, which shows you the hours and days of the week when your followers are most active on TikTok

By looking at your follower activity, you can see when your existing audience is online and likely to see your videos. For example, if you see that your followers are most active on Tuesdays at 8 pm, you can try posting your videos around that time to maximize your reach and engagement.

However, keep in mind that your follower activity may not reflect your potential audience, especially if you are trying to reach new or different segments of users. Therefore, you should also consider other factors, such as your content category, your location, and your goals, when choosing the best time to post.

3. Consider your content category and location

Another factor that can influence the best time to post on TikTok is your content category and location. Different types of content and audiences may have different preferences and habits when it comes to using TikTok. For example, educational content may perform better during weekdays, while entertainment content may perform better during weekends. Similarly, different regions and time zones may have different peak hours and days for TikTok usage.

Therefore, you should research your niche and your target market to find out when they are most likely to consume and engage with your content. You can use tools like Brandwatch Consumer Intelligence or Analisa to analyze the trends and sentiments of your industry and audience on TikTok and other social media platforms. You can also use tools like Popsters or Pentos to compare your performance and timing with your competitors and influencers in your niche.

4. Experiment and test different times

The final step is to experiment and test different times to post on TikTok and see how they affect your video performance. You can use tools like Loomly or Sendible to schedule your videos in advance and post them at different times of the day and week. You can then monitor your video analytics and see which times generate the most views, likes, comments, shares, and followers.

You can also use tools like Social Status or Brand24 to track your video performance and compare it with your goals and benchmarks. You can also measure your video’s virality by looking at metrics such as the view-to-like ratio, the view-to-comment ratio, the view-to-share ratio, and the view-to-follower ratio. These metrics indicate how engaging and shareable your video is and how likely it is to go viral.

By experimenting and testing different times, you can find the optimal time to post on TikTok for your specific situation and maximize your video’s potential to go viral.


TikTok is a powerful platform for creating and sharing short-form videos that can reach and engage millions of users. However, to succeed on TikTok, you need to know when to post your videos to get the most exposure and engagement. In this article, we have shared some of the best practices and tips for finding the best time to post on TikTok in 2024. We hope you find them useful and apply them to your TikTok strategy. Happy TikToking!

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